Atlantic Subaru Blog

 Building Confidence Through A Better Process

Innovation, quality, individuality. These are a couple of terms that define Subaru. Fun, freedom, and adventure are ideals we embody as dealers and consumers of Subaru products. We don't see these terms as lifeless, as corporate lingo for attracting dollars to our coffers, they are terms we are mindful of when we sell our vehicles, start to finish. Every car we release from the lot, through quality control…

Fuji Heavy Industries, Subaru's parent company, is sixty years young this month, and is seeing great success in 2013, with exceptional sales of it's popular Outback and Forester lines in the US and Japan. According to the Insurance Institute of Highway Safety, the Outback is a Top Safety Pick within the class. To Subaru's surprise, it's newer line of XV Crosstreks are overwhelmingly successful ...

 In a market historically cool to the hybrid's somewhat chic status in the United States, Japanese consumers are now demanding more Subaru hybrids than the company initially thought.

According to Subaru, the demand for its hybrid vehicles in Japan exceeds expectations by a factor of ten, with 5,850 orders in the first two weeks against an allotted 550 monthly order projection. In the United States ...

Don't miss the Subaru Summer All Wheel Drive Away event! Amazing savings are available on 2013 Outback, Impreza, and Legacy models through July 1st!

Once a Subaru owner, always a Subaru owner - an adage that Subaru has made more concrete with their Subaru Guaranteed Trade-in Program, a no gimmick guarantee ensuring Subaru owners the best trade-in values on their old Subaru chariots.

Subaru makes a promise to guarantee the value of a trade-in vehicle six years from the original vehicle start date when a new later model year Subaru vehicle is purchased. So long as the vehicle is in...

One of the most popular selling Subaru models this year, the all-new redesigned Subaru Forester boasts so much more than just a sleek body upgrade. From the new engine, increased fuel-efficiency and elegant cabin amenities, the new Forester has it all.

Beneath the hood of the 2014 Forester 2.0XT is a 2.0 liter twin-scroll direct injection Subaru Boxer engine - a variation of the same engine featured in Subaru's very fast, and very…

Subaru drivers love their cars and their brand. Even those who don't drive a Subaru still gawk longingly at their road companions on the highway, follow the company's every tweet, Pinterest and Facebook post, and now, they can watch an exciting bi-weekly web-series called "Launch Control." The new online show takes an insider look at the Subaru Rally Team USA and the Subaru PUMA RallyCross Team as they prepare for and compete in…

Subaru rounded out their famous "Season of Giving - Share the Love Event" campaign with more than $5 million in donations to five charities, including Alzheimer's Association, American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels Association of America, and USO.

"We are honored to be able to support both our owners' passions and the work of these amazing organizations," said Subaru Chief Marketing Officer Dean Evans. "'Share the Love…