Atlantic Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Atlantic Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Atlantic Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
ASPCA
Bourne Conservation Trust
Massachusetts Maritime Academy, Bourne High School, Upper Cape Cod Regional Technical School
Cape Cod Canal Region, Sandwich 375, Falmouth Classic Car Club
A.L.S. Family Charitable Foundation
Love Promise Stories from Atlantic Subaru
Subaru and Atlantic Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Trunk Full of Love - Haik S
One of Atlantic Subaru's trademarks is that our employees look after one another, no matter what. Whether a sales associate needs assistance delivering a vehicle or a technician needs an extra set of hands, someone will always step up. The culture here, cultivated over decades, ensures that the staff always support each other. When one of our veteran team members was diagnosed with cancer, everyone was in shock and disbelief. At first, they were still coming to work every day and it felt like business as usual. Eventually, however, their days in the dealership became intermittent and that's when the team stepped up. We made sure that all their vehicle deliveries on sold units were covered so that they could stay at home and rest. Now, even if a fresh deal comes in by a previous customer of theirs, there is an unspoken pact throughout the sales staff to ensure that they are compensated for it without ever stepping foot inside the building. Nobody made it a performance. Nobody posted about it. They just moved the weight around so no one had to carry it alone. Soon after they began chemotherapy, another one of our veterans, Paul Daphnis, had a great idea to help out his friend during their difficult times. He floated the idea of doing a donation drive and everyone immediately jumped on board. From groceries to household necessities to flowers, Paul filled the trunk of an Outback and personally delivered it to their house in a surprise visit! No one had even given it a second thought and we all knew they would do the same if the roles were reversed. We hope they fight through this and are able to see them soon, but in the meantime all we can do is help support them as best we can!
Building Community in Falmouth - Shawna M
Atlantic Subaru is investing Share the Love donations to help build The Don & Dottie Smith YMCA, a new YMCA Cape Cod branch on Brick Kiln Road in Falmouth. Children and teachers from the Y early education classrooms already operating at North Falmouth Congregational Church were all smiles when receiving the giant check. These kiddos can't wait to try the new pool and so much more when the new branch opens.
Atlantic Subaru Honored as YMCA Social Responsibility Partner of the Year - Shawna M
At this year's annual meeting, YMCA Cape Cod honored Atlantic Subaru as our community partner in social responsibility. At the Y, Social Responsibility means showing up for people—especially when it matters most. That value is powerfully shared by Atlantic Subaru. Like the Y, Atlantic Subaru is committed to meeting both individual and community needs. Atlantic Subaru strives to be more than a car dealer they work every day to make Cape Cod a better place for everyone. The team supports early education and school-age programs through clean up days, backpack drives and events. The company sponsors the Y team at the Falmouth Road Race. And, their owner Levon Semerjian's personal story of resilience has inspired Y Achievers navigating similar challenges. Their generosity is matched by hands-on involvement. Today, Atlantic Subaru continues building community through their Share the Love donation to our Heart of the Community capital campaign. Working together, we help Social Responsibility thrive on Cape Cod.
Year Three - Lizzie O
For many of the children receiving coats, this is their third year participating in the program. We get to see their excitement as they select a coat, often choosing styles that match their friends whenever they can. Throughout the winter and into the following fall, we see the children wearing their coats each day, until they eventually begin to outgrow them. They eagerly ask if they will be able to receive a new coat again the next year. During the event, one child in particular was thrilled to compare her old coat to this year's coat, proudly showing how much, she had grown in just one year. These coats truly make a difference for the children we serve, allowing them to connect with their peers and spend more time outside being active.
YMCA Cape Cod Breaks Ground on a new branch in Falmouth - Shawna M
The YMCA is coming to town! More than 300 people gathered for to celebrate groundbreaking for a new YMCA branch in Falmouth: The Don & Dottie Smith YMCA. In attendance were US Representative Bill Keating, Jack Richardson from MA Senator Dylan Fernandes' office, lead donors Don Smith and Pamela Burkes-Smith, Levon Semerjian, president of Atlantic Subaru, and many volunteer community campaigners and committee members. Atlantic Subaru is a donor to the the capital campaign to build a new Y and provided shuttle service for the event. Congratulations to all who made this day happen!!!
Stepping up for our heros - Ani S
Every year, the Bourne National Cemetery in Cape Cod has flags placed on the graves of our resting veterans to honor them leading up to Veterans Day. Last month, our local State Representative posted on social media that the cemetery was at risk of going without flags on Veterans Day this year due to funding shortages and the government shutdown. This news struck deeply for Jen Cesero. Her family’s legacy of service runs generations deep: a Navy veteran husband, an active-duty Army brother, and two grandfathers laid to rest in that very cemetery. She had placed flags almost every year and knew immediately that she would step up again this year to honor our heroes. But with the calling even greater this year, she decided to think bigger. If she could place one hundred flags by herself, why not gather a small team and place one thousand? She reached out to her fellow coworkers at Atlantic Subaru and soon, an eager group of volunteers had stepped forward to take action. These colleagues were willing to give up a quiet weekend morning to instead face cold and rain in order to honor our country's veterans in a meaningful, last-minute effort. That Saturday morning, over the course of a couple hours, the team tirelessly placed one thousand American flags on the graves in Bourne National Cemetery. Jen felt immense pride in her colleagues' response. While it wasn’t a pre-planned Subaru Love Promise event, the spirit of the Love Promise was unmistakably present. Jen's selfless initiative to support her community was and is inspiring to those around her, creating a ripple effect of positive impact.
Subaru Sponsored YMCA Cape Cod Falmouth Road Race Team Raises $16,000 - Shawna M
Atlantic Subaru sponsored 14 YMCA Cape Cod runners in the iconic 7-mile seaside Falmouth Road Race on August 17th. This destination race has limited space for runners. Strong fundraising by runners helps nonprofit organizations like the Y be allocated charity fundraiser runner bibs. Thanks to Subaru's sponsorship, Y runners and their families enjoyed a beautiful post race gathering where we could celebrate personal bests in both running times and funds raised. Together, this team raised more than $16,000 for the YMCA mission to build community through programs that support youth development, healthy living, and social responsibility.
THANK YOU FROM LLS, ATLANTIC SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 17th, Atlantic Subaru personally delivered these items to Southcoast Health. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Subaru Loves to Care - John C
Recently Atlantic Subaru of Bourne, Massachusetts visited Southcoast Health Cancer Care for the second year to donate blankets to our patients as part of the Subaru Loves to Care Program in partnership with the Leukemia & Lymphoma Society (LLS). These cozy blankets come in heart-shaped cases and transform into pillows, offering warmth and comfort to patients throughout their cancer treatments. Since the program began, nearly 500,000 cancer patients have been supported across the country. “This generous donation means so much to our patients and our team,” said Becky Schlosser, Director of Operations at the Southcoast Health Cancer Care. “Something as simple as a warm blanket can provide real comfort during treatment, both physically and emotionally. It’s a reminder that our community cares and stands with our patients in their fight against cancer.” In addition to the blankets, the team also brought encouraging, heartfelt messages of hope written by the dealership’s employees and customers. Thank you to Atlantic Subaru for their generous donation to our cancer center and our patients, their continued generosity truly makes a difference.
Atlantic Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bourne, this is a harsh reality. Helping others strengthens communities, which is why Atlantic Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Atlantic Subaru have helped nearly 900,000 children and adults in urgent need. On 01/24/2025, Atlantic Subaru donated 120 coats to Gleason Family YMCA. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
