The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Atlantic Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
ASPCA
Bourne Conservation Trust
Massachusetts Maritime Academy, Bourne High School, Upper Cape Cod Regional Technical School
Cape Cod Canal Region, Sandwich 375, Falmouth Classic Car Club
A.L.S. Family Charitable Foundation
Love Promise Stories from Atlantic Subaru
Subaru and Atlantic Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Sponsored YMCA Cape Cod Falmouth Road Race Team Raises $16,000 - Shawna M
Atlantic Subaru sponsored 14 YMCA Cape Cod runners in the iconic 7-mile seaside Falmouth Road Race on August 17th. This destination race has limited space for runners. Strong fundraising by runners helps nonprofit organizations like the Y be allocated charity fundraiser runner bibs. Thanks to Subaru's sponsorship, Y runners and their families enjoyed a beautiful post race gathering where we could celebrate personal bests in both running times and funds raised. Together, this team raised more than $16,000 for the YMCA mission to build community through programs that support youth development, healthy living, and social responsibility.
THANK YOU FROM LLS, ATLANTIC SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 17th, Atlantic Subaru personally delivered these items to Southcoast Health. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Subaru Loves to Care - John C
Recently Atlantic Subaru of Bourne, Massachusetts visited Southcoast Health Cancer Care for the second year to donate blankets to our patients as part of the Subaru Loves to Care Program in partnership with the Leukemia & Lymphoma Society (LLS). These cozy blankets come in heart-shaped cases and transform into pillows, offering warmth and comfort to patients throughout their cancer treatments. Since the program began, nearly 500,000 cancer patients have been supported across the country. “This generous donation means so much to our patients and our team,” said Becky Schlosser, Director of Operations at the Southcoast Health Cancer Care. “Something as simple as a warm blanket can provide real comfort during treatment, both physically and emotionally. It’s a reminder that our community cares and stands with our patients in their fight against cancer.” In addition to the blankets, the team also brought encouraging, heartfelt messages of hope written by the dealership’s employees and customers. Thank you to Atlantic Subaru for their generous donation to our cancer center and our patients, their continued generosity truly makes a difference.
Atlantic Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bourne, this is a harsh reality. Helping others strengthens communities, which is why Atlantic Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Atlantic Subaru have helped nearly 900,000 children and adults in urgent need. On 01/24/2025, Atlantic Subaru donated 120 coats to Gleason Family YMCA. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Falmouth YMCA Community Expo - Shawna M
Cape Cod YMCA welcomed the community to a program expo and family fun day to at the future site of a new YMCA branch in Falmouth. This free event celebrated the kick-off the public phase of the YMCA campaign to build in Falmouth. Atlantic Subaru generously provided a car display and the shuttle service between the parking and activity areas, which was greatly appreciated during the on and off rain. The free event featured kids' activities, highlighted the YMCA's Summer Eats free meal program, and offered tours of the area where the new YMCA will become a reality.
Standing Together in the Storm - Caleb W
At Atlantic Subaru, the phrase “Love Promise” isn’t just part of our brand—it’s something we live every day. It’s about being there for each other, not just at work, but when life takes an unexpected turn. Earlier this year, one of our team members—faced a heartbreaking situation. While away on a much-needed family vacation, they received devastating news: a pipe had burst in his home, flooding several rooms and destroying much of what they owned. When he returned, the damage was overwhelming. His family of five had lost boxes of children’s clothing and toys, furniture, irreplaceable family keepsakes, and a cherished vinyl record collection. It was more than just material loss—it was the feeling of suddenly being unmoored, right when they were supposed to be making memories together. As soon as the team at Atlantic Subaru heard what had happened, everyone rallied. In true Subaru spirit, coworkers came together to organize a thoughtful and generous response. Within days, a collection of gift cards, donated clothing, toys, books, and other essentials were gathered to help him and his family start putting the pieces back together. We gathered gift cards for groceries and home supplies and whatever we could to help them “We were still trying to process it all. And then my team shows up like this… it just meant the world.” It was a simple, powerful reminder that at Atlantic Subaru, we don’t just work together—we look out for each other. We lead with kindness, act with compassion, and show up when it matters most. That’s the heart of the Subaru Love Promise. And that’s what makes this team a family. — Atlantic Subaru Love. It’s what makes a Subaru, a Subaru
Atlantic Subaru and the Heart Behind Nolan Fest 2025 - Laura C
At Atlantic Subaru, our Love Promise extends beyond our showroom doors—it lives in the hearts of our team, our customers, and the community we serve. This June, we had the honor of standing with a cause that is deeply personal, profoundly moving, and unmistakably filled with love: the Nolan Fest 2025, held at beautiful Silver Beach in Marion, Massachusetts. The Nolan Fest is more than a community event—it's a celebration of life, music, and the enduring spirit of Nolan Gibbons, a talented and vibrant soul whose light continues to shine through the work of the Nolan Gibbons Memorial Fund. The festival raises awareness and support for young artists and performers, championing their dreams in honor of Nolan’s own creative journey. This year, Atlantic Subaru was proud to make a donation to the Fund and be a part of something truly meaningful. Our team members Jesse and Eva represented Subaru at the event, spending the day surrounded by families, laughter, live music, and the warm breeze off Buzzards Bay. It was a day of inspiration and remembrance—where art, community, and love came together in the most beautiful way. Walking through Silver Beach that afternoon, you could feel it—the sense of purpose, of healing, and of legacy. As music echoed from the stage and children danced along the shore, it became clear that Nolan Fest is not just about loss—it's about carrying forward a young man’s passion for expression and using it to uplift others. Jesse shared, “To see so many people come together to support young artists and keep Nolan’s memory alive—this is exactly what the Subaru Love Promise means. We’re not just donating; we’re becoming part of a story that changes lives.” Eva added, “I met a few kids who’ve benefited from the Fund. They spoke about how it gave them the confidence to pursue music. That’s the real impact. That’s why we’re here.” At Atlantic Subaru, we believe that love is more than a feeling—it’s a promise. A promise to support, to uplift, and to stand beside those making a difference. We’re humbled to be a part of the Nolan Fest family and honored to help the Gibbons family in their mission to turn heartbreak into hope. To the community of Marion, to everyone who danced in the sand with us that day, and to the spirit of Nolan that touched us all—we thank you.
More than a Sale! - Stuart S
Love stories don’t always start with roses or music — sometimes, they begin with a heartbeat and an engine. When I decided it was time to purchase a new Subaru Outback — my sixth vehicle from Atlantic Subaru — I expected the same great service I’ve always received. What I didn’t expect was to be med-flighted from Martha’s Vineyard to Boston for an ongoing heart issue on the very day I was supposed to pick up my new car. Let me pause there. Med-flight may not be the conventional way to travel, but let me tell you: it certainly beats traffic. While I was being taken care of by medical staff, something remarkable happened — and it didn’t come from a hospital. It came from Atlantic Subaru. Not only did the sales team reach out, but the entire dealership pulled together to send me a Get Well package. A gesture so thoughtful, so human, that it reminded me why I keep coming back — not just for the cars, but for the people. This, to me, is what makes Atlantic Subaru different. They’ve never just sold me cars. They’ve built a relationship. They’ve earned my trust not through grand gestures, but through the little things — the kind of care that turns a dealership into a part of your life. So here’s my love promise: To my new Outback, I look forward to many miles together, powered by the same trust that’s been under the hood of every Subaru I’ve bought. And to Atlantic Subaru — thank you for going above and beyond. For the care, the kindness, and the community. You didn’t just sell me a car. You showed me what it means to be part of your family. With gratitude, Stuart
Subaru Shines at YMCA Lyndon Lights - Shawna M
The Subaru team showed up and glowed up at YMCA Cape Cod's Camp Lyndon. Our annual Lyndon Lights family event would not be possible without local businesses who help decorate our camp to create an affordable, fun, and festive night for local families. For up to five nights, the Y welcomes carloads of families who enjoy walking around the holiday light displays and participating in seasonal activities and crafts.
Subaru Sponsors Y runners in premier Falmouth Road Race - Shawna M
Atlantic Subaru shows up for the Falmouth community and the YMCA by sponsoring our runners in the Falmouth Road Race. Each runner commits to raising money for the Y's mission to serve the Cape Cod community through programs that build a healthy spirit, mind, and body for all. In 2024, our runners raised more than $10,000 which goes to support financial assistance for childcare, summer camp, and healthy living programs.
