Atlantic Subaru Blog

Subaru Sales Cause Subaru to Rethink Conservative Strategies

Subaru has seen startling success for the year 2013, with sales in the US far exceeding the Japanese automaker's highly conservative estimates. This has led to a rather envious position for the automaker, namely that factories are charging ahead at full capacity, and we dealers are running hard to keep up with the high demand of our customers.

It is a rather positive bit of embarrassment for Subaru of America Chairman Takeshi Tachimori, who sees the missed opportunity as a perfect time to reflect on the rather conservative strategies Subaru has adopted thus far. Due to this unexpectedly high demand and the possibility of constrained supply of popular Subaru models, we recommend acting quickly if you find one on our lot that you like.

With all this success, Subaru is now moving forward as a true player in the international auto markets. Will this mean venturing beyond the niche markets? Whatever path lies ahead, we can be sure as dealers and customers that they will do so without sacrificing the key features that brought Subaru where they are today.

A traditionally niche-market player, Subaru has, in recent times, expanded the offerings to adapt to the needs of our customers here in the US, offering more spacious interiors and generally larger vehicle dimensions. In fact, the automaker is so convinced that the US market will rule sales in the future, that many of the American-centered models actually have trouble fitting in the Japanese parking spaces!

This is an exciting time for us as Subaru dealers, because we know that being a provider of Subaru vehicles will be a winning proposition moving forward. With this increased demand, however, we encourage our customers to see what their neighbors already learned, that the Subaru is here to stay, and growing larger. As we near the summer-end and fall season, we will be gearing up for some exciting seasonal and year-end events that can see some fantastic deals for our customers. Visit us today and learn about our upcoming celebrations. Confidence in motion. You, us, and Subaru.