Hawaii Sales of Subaru Matches Nationwide Trend of Record Sales
It seems it isn't just mountain men, desert racers, 4WD enthusiasts, and adventurers that are going for the reliability and ruggedness inherent in Subaru cars. Now, it seems, Subaru is making inroads with...Hawaiian surfers?
According to recent sales figures, sales of Subaru cars in Hawaii for 2013 nearly doubled from the same period last year, with 97% or 513 new cars registered. This increase represents the highest increase in new registrations among automakers selling in Hawaii for this year.
This comes as no surprise to auto industry watchers, who have long seen the numbers raising in favor of Subaru. This state-specific case follows a nationwide trend of success for the sale of Subaru cars, which represents the leading market for the automaker's sales figures worldwide. While still a relatively niche market company, it is clear from Subaru's 2013 sales numbers that Subaru is moving beyond its rather specialized appeal and niche roots prior to this year. As we mentioned last time, it comes as a bit of a pleasant surprise for Subaru forecasters and sales projections, which were conservatively set and significantly lower than the actual sales figures.
Subaru factories have been working hard, churning out vehicles at capacity, and in some cases altering production to accommodate our customers' demands for specific Subaru lines. Moving into 2014, we're excited about the coming prospects. Clearly the future remains bright as we move towards a new year of Subaru success.
We want to remind our readers that as we enter the end of the year, we'll be holding several exciting events to close out 2013. Special pricing, financing and buying options on several of our Subaru lines will be rolled out as we approach 2014, so call us today to see how we can best serve your car buying needs.
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