Subaru Production Hits 4 Million at Indiana Production Facility
Since 1989, Subaru has been keen on success in the US auto market, and Lafayette, Indiana has now been the staging ground for another milestone in the Japanese automaker's rise to success in 2013. The facility produced its four millionth vehicle at the end of last month.
The Indiana plant also displayed its first completed car, the first-generation Subau Legacy, affectionately labeled as "Job-1" in September 1989, with the tagline "Team Up For Tomorrow" on the windshield. The four millionth vehicle the factory produced is now headed to another satisfied customer, a 2014 Outback in dark blue. Subaru has come a long way since 1989, and it shows.
Though Subaru is a Japanese-owned company, it has shown that it relies on the North American and US market to continue being profitable. Nearly half of the Subaru vehicles sold in the world are done so in the US market. Further, it produces a number of its vehicles right in the US, including the Outback, the Legacy, and Tribeca models. Subaru is clearly focused on the American market.
As Subaru advances towards the future, its choices seem to be to continue taking a strong, but still niche, market strategy, or spend more to advance into the mainstream market and build another factory. Another factory would be profitable with another 200,000 units in sales, which amounts to ? of the produced vehicles this year. 2013 being a stellar, exceptional case for Subaru, it would be a tall order and a tough decision. Some have suggested a middle ground, either adjusting pricing or adjusting production at shared factories (Toyota is a 16% shareholder in Fuji Heavy Industries, and shares some production space with Subaru at their Indiana factory).
Remember, wherever Subaru goes, we'll be here to support you, our customer. Subaru is for everyone. Come in today, and see what Subaru can do for you.
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