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Atlantic Subaru Blog

Subaru Safety

 Building Confidence Through A Better Process

Innovation, quality, individuality. These are a couple of terms that define Subaru. Fun, freedom, and adventure are ideals we embody as dealers and consumers of Subaru products. We don't see these terms as lifeless, as corporate lingo for attracting dollars to our coffers, they are terms we are mindful of when we sell our vehicles, start to finish. Every car we release from the lot, through quality control…
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Sixty Seasons of Subaru Success

Fuji Heavy Industries Turns Sixty in 2013

Fuji Heavy Industries, Subaru's parent company, is sixty years young this month, and is seeing great success in 2013, with exceptional sales of it's popular Outback and Forester lines in the US and Japan. According to the Insurance Institute of Highway Safety, the Outback is a Top Safety Pick within the class. To Subaru's surprise, it's newer line of XV Crosstreks are overwhelmingly successful ...
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Japanese Consumers Saying "Hai" to Subaru Hybrids

Increase in domestic sales dramatically surpasses Subaru expectations.

 In a market historically cool to the hybrid's somewhat chic status in the United States, Japanese consumers are now demanding more Subaru hybrids than the company initially thought.

According to Subaru, the demand for its hybrid vehicles in Japan exceeds expectations by a factor of ten, with 5,850 orders in the first two weeks against an allotted 550 monthly order projection. In the United States ...
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